Why Selling A FSBO Can Be So

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Why Selling A FSBO (For Sale By Owner) Can Be So Difficult:

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There are a few reasons why homeowners try to sell their home themselves, but the main reason is to save money. If you successfully sell your home yourself, you can pocket several thousand dollars that you would otherwise pay to a real estate agent. And selling a home is easy, right? Wrong!

Do you really know how to market your home and get buyers through the door?

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FSBOs tell us the biggest problem they have is their homes suffer from a lack of exposure. Most of them paid several hundred dollars for a weekend classified ad in the daily paper. They also bought a “For Sale By Owner” yard sign. But unless the market was sizzling, few got any buyers through the door. Why?

The fact is, most legitimate buyers work with real estate agents! And real estate agents research the Multiple Listings Service to find homes for the buyers. Unless you are using a real estate agent, you’re not in the Multiple Listing Service. This exposure alone is worth a lot of money.

The other problem FSBOs have is the buyers who are not working with real estate agents are usually not the serious buyers. People who are ready to buy use agents because they don’t have to pay their agent a fee, and agents have the resources buyers need to get good homes at good prices. Unfortunately, most of the buyers that are left over are merely “tire kickers” and “low-ballers”. Sure, you may get a few people through the door, but most of them will walk in and out without any serious interest. Those who do might give you offending offers.

Most importantly, most real estate transactions are broker-to-broker (between buyer and seller agents). Frankly, most buyer agents do not like to bring their buyers through your door because they’re not going to get paid! So you’ve eliminated over 90% of the qualified buyers who are seriously looking to buy....
Why Selling A FSBO (For Sale By Owner) Can Be So Difficult, Part 2

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